Selected samples of my copywriting work:
PORTFOLIO: Sofia Joelsson’s Featured Projects
321 OCEAN DRIVE
The interiors of this two-story beachfront condominium, in a quiet corner of South Beach, were designed to provide a home for the clients’ collection of contemporary art. Wide spaces, clean lines, and a muted color palette draw attention to the two best features of the apartment, the art and the sweeping ocean views. Sofia’s design gracefully lets these two features take center stage while still providing an exceedingly comfortable and cohesive interior. Subtle but luxurious materials, lighting, and furnishings enhance the ease and warmth of the environment. The restraint of Sofia’s interiors reflect the minimalist contemporary design of the entire building itself, by the internationally acclaimed architect, Enrique Norten. The flow-through unit also features an aquarium, billiard room, and wine cellar.
Sofia Joelsson has designed the interiors of a wide portfolio of private planes, creating spaces as comfortable as her clients’ homes while navigating complicated FAA regulations. Couches and club chairs are upholstered in a wide variety of materials, many not typically found on planes, like linen, mohair, cashmere, and alpaca, giving the main cabin the feel of a living room. Galleys paneled in rich, exotic woods, with glassed-in cabinetry and spacious countertops evoke intimate cocktail bars. The lavishly equipped bathrooms feel more like what one would find on a megayacht than the compact toilet facilities of most planes. Every custom element goes through a specialized testing and FAA approvals process, ensuring a high-performance and exceedingly luxurious environment. Sofia has designed interiors for a wide range of private aircrafts, including Gulfstreams, Falcons, Hawks, and Lear Jets.
FISHER ISLAND RESIDENCE
On exclusive Fisher Island off the coast of South Beach, Sofia designed a modern condominium within one of the island’s signature Mediterranean Revival residential buildings. The 6,000 square feet unit was fully gutted and reconfigured in an open plan layout. The flow-through unit overlooks the Atlantic Ocean and Downtown Miami and is surrounded by a deep wrap-around balcony with spaces for entertaining and other outdoor activities. Fully retractable pocket doors combine indoor and outdoor living into one vast living space that captures the ocean breezes. Inside, striped carpeting reflects the sleek, wood paneling and recessed interior light fixtures. The kitchen’s cabinets and hidden appliances disappear against a wall of wood paneling which in turn contrasts against an adjacent wall of marble. The unit also features a private movie theater, and wine cellar.
GLASS MIAMI BEACH
Within a tall and extremely slender residential tower designed by renowned Miami architect Rene Gonzalez, Sofia was given the opportunity to design the interiors for a unit that spans an entire floor. Sofia’s interior reflects the ethereal, crystalline aesthetic of the rest of the tower, combining the design elements of light, transparency, reflection, and negative space to create an extremely light interior.
The interior color pallet showcases veiny white marbles and mirrored surfaces, with contrasting clusters of furniture in light and dark tones of wood and fabrics that visually divide the open plan living space into zones for entertaining, dining, and other uses, making the views out to the Atlantic Ocean and South Beach cityscape front and center. The colors complement the elements of the building and ocean side environment, from water, to sand, to sky.
When tasked with the interiors of a rambling Sagaponack estate developed by Jay Bialsky, Sofia reinterpreted Jay’s vision of a custom home with entertaining in mind. The house is meant for extended family get-togethers and vacations. It is a family compound for the aristocracy of today. Even the in-home hair salon and gym have space for plenty.
The estate features sunken fire pit, tennis court, sculpture garden, pool house, movie theater, gym with yoga area, and wine cellar. The house has an expansive flagstone-lined pool, which welcoming daybeds and hammocks.
Inside, Sofia softened her modernist touch with traditional details that reflected the exterior ‘shingle’ style of a typical cottage on Long Island’s South Shore. The kitchen is composed of subdued woods with stainless steel and heavily veined marble detailing. The two story great room was designed with modernist touches like a floating, halo-like lighting fixture and low-backed couches that accentuate the space, and a classic ship-style bunk room brings luxury to sleepovers.
TAMZ COVERS EVERY SECOND OF SLS LUX GRAND OPENING
THE GLITTERATI WERE IN TOW FOR A SIT-DOWN DINNER ON THE POOL DECK & AFTER PARTY DOWNSTAIRS
SLS Lux Brickell, the luxurious culmination of a partnership between the Related Group and Sam Nazarian’s SBE Group located, held its grand opening last night, featuring a sit down dinner to the cuisine of Chef Katsuya Uechi, beats by DJ Irie, and dozens of Miami power players. TAMZ, in the epicenter, was there to interact with and document every second of the action using a full panoply of media, elevating the brand and the event.
Immersing ourselves in the moment, TAMZ implemented new streaming technology, engaging users on another level visually and viscerally. As the night went on, we had the collaborative inspiration to include a drone, Facebook live streaming, and oversee all audio visual.
The night began with hors d’oeuvres and cocktails on the sensational pool deck as the sun set on the Miami skyline. Chef Kasuya got to work on a beautiful salmon of extraordinary size, preparing it for a sushi dinner that evening.
The evening’s presentation was emceed by local television personality Roxanne Vargas, with everyone from Nazarian, to the Related Group’s Jorge Perez and Chef Katsuya himself briefly speaking about the triumph of opening Brickell’s next great residential, hotel, and dining destination. Carlos Rosso, President of Related’s Luxury Condo Division spoke, and so did Allen Morris, head of the Allen Morris Company, another developer for the project.
A cigar bar provided puffs, a tequila bar by Maestro Dobel provided drinks, Irie made the whole evening supremely ambient, and then dinner was served. The traditional SLS bell was rung, and the party was underway.
SLS Lux architect Bernardo Fort-Brescia and interior designers George Yabu and Glenn Pushelberg were in attendance, of course. So was artist Fabian Burgos who created the monumental mural on the facade. Mayor Gimenez was there, and so were a few commissioners.
The meal featured steak and of course a sushi selection that included Katsuya’s big tuna.
Afterwards, everyone headed downstairs to an after party at S Bar, and at Chef Katsuya’s namesake destination restaurant, Katsuya, featuring desert, the fantastic Cuban singer Aymee Nuviola, and more revelry.
Palau Sunset Harbour Project Summary
Palau Sunset Harbour is in many ways a very traditionally planned mid-rise, infill city block of residential units above ground floor retail spaces planned with neighborhood retailers and services in mind. Think of the ‘insula’ of Ancient Rome or Ostia, or a city block in Haussman’s Paris. At the same time, Palau is designed for the climate and natural environment of South Florida, and the arcadian resort city of Miami Beach.
The project is designed around a sheltered ‘secret garden’ at the center of the site, a common area which evolved from Miami’s archetypal courtyards, breezeways, and other indoor/outdoor living spaces. Under a thin concrete canopy adorned with hanging plants, and behind a mixture of apartments and townhouses, the ‘secret garden’ is a new variation on that archetypal Floridian living space.
Palau sits at the juncture of two neighborhoods, the formerly industrial Sunset Harbour, which is becoming a mixed-use urban enclave on the northern periphery of South Beach, and to the north the Sunset Islands, where large homes line meandering canals. Facing the city, Palau rises to six stories, while the height is reduced to four along the canal which lines its northern and longest side.. The building’s commercial space is also kept to the southern and western sides, away from the mansions to the north. A large rooftop pool overlooks Sunset Harbour to the south and the canal and Sunset Island Park to the north.
PROFESSIONAL BIO: Rodolfo Manzon, President, Spectrum Realty
The President of Spectrum Realty, Mr. Manzon brings a strong background in the corporate world to his role at the company, having worked and lived across the country and around the world. At Spectrum Manzon specializes in creating efficient processes, structuring the foundation of the company for today and tomorrow, and business development.
“Rodolfo Manzon is one of the most intelligent business partners any successful entrepreneur could ever be blessed to have. His vast global experiences and world-wide contacts are a major asset to all of us here at Spectrum Realty Group.” Said Paul McRae, Managing Partner at Spectrum.
Originally from Brazil, Manzon was an executive at both Enterprise Rent-A-Car and Hertz. He helped develop several Enterprise segments including Corporate Diversity and Trucks. Following his time at Enterprise, Manzon ran the Hertz operation for Latin America out of Sao Paulo, Brazil. After his lengthy corporate tenure, Rodolfo left Hertz to become a chef and restaurateur, opening the restaurant Temaris in Miami where he invented the sushi ball mold. (‘temari’ is Japanese for sushi ball) He still owns the patent and says he might revive the concept some day.
“On a very superficial level, the most exciting thing about the Real Estate business in Miami it’s that it is so pretty. The homes, the condo’s the views, the water. It’s beautiful, sexy, elegant etc. I must confess that the resilience of the city and the potential of the market is exciting. Every time Miami goes through a cycle, it comes out better.” Says Manzon.
He is fluent in both Spanish and Portuguese and has visited over 60 countries around the world.
CITY PROFILE: The City of Miami, for Gridics.
The City of Miami is the heart and center of Miami-Dade County and the entire Greater Miami metropolitan region, although the name ‘Miami’ is commonly used to mean any of the above. The City of Miami itself is also the Miami-Dade County seat. Centered by the towers of Downtown Miami urban and Brickell, Miami grew up along Biscayne Bay and the Miami River, spreading north to its borders with El Portal and Miami Shores, south to its border with Coral Gables, and west to unincorporated Miami-Dade County and Miami International Airport. Within the city itself are a startling variety of neighborhoods, cultures, and real estate.
Miami existed as a small Biscayne Bay-facing chain of pioneer settlements long before railroad and steel tycoon Henry Flagler brought his Florida East Coast Railway to the banks of the Miami River, opening the grand Royal Palm Hotel at the mouth of the river in 1897 and establishing Miami as a significant winter resort, perhaps the single most important moment in the city’s history.
Following the example of the Royal Palm Hotel and earlier pioneer structures like Commodore Ralph Munroe’s home, the Barnacle, Miami’s first prevalent architectural styles varied from wooden vernacular bungalows to neoclassical in the first few decades of the city’s existance.
Along with South Florida in general, Miami has historically been a city of real estate booms and busts, beginning of course with the great boom of the 1920s, which established the foundation on which the city grew and by now has become local legend. It was also when most of Miami’s original Mediterranean Revival architecture was built, including a variety of hotels, retail buildings, and an incredible collection of single family homes in now-historic neighborhoods like Morningside, Belle Meade, and Coconut Grove. Miami saw additional great bursts of activity in the 1950s, when midcentury office buildings and kitschy roadside motels shot up Biscayne Boulevard and waterfront condo and apartment towers reflected those being built on Miami Beach. Architecturally significant single family homes also saw a big boom in the postwar period. In the 1980s, postmodernist architecture came to Miami in another major construction boom, with the work of home-grown architecture firm Arquitectonica fully flowering along the southern half of Brickell Avenue, leading to international acclaim for that firm and Miami, and significant development in many other areas. It was during this era that Coconut Grove, Miami’s oldest neighborhood, also saw a major renaissance, along with the city as a whole, emerging from the dark days of the 1970s and early 80s. The development boom of the 2000s was one of major condominium growth and densification, particularly moving towards the urban core, a trend that continued in the following boom of the 2010s.
CITY PROFILE: City of Miami Beach, for Gridics
Miami Beach is a long peninsula on the Atlantic Ocean lined with a collection of natural and man-made islands on Biscayne Bay. Much like the City of Miami, Miami Beach was a wild frontier until a wealthy northern tycoon came to town and saw gold where most others only saw mosquitos. This time instead of Henry Flagler the man was Carl Fisher, builder of the first paved transcontinental highway, and the founder of the Indianapolis 500, who made his millions off of Presto-Lite Headlights. From his house on Brickell Avenue in November of 1912, the same year as the sinking of the Titanic, Fisher spotted an undeveloped sandbar and a half-completed wooden bridge trundling towards it. The builder of the bridge, John Collins had ran out of money less than half a mile from its end, and Fisher swooped in with the cash in exchange for a large plot of land in the center of the beach. In time, he would lead development of the entire long peninsula and its collection of islands, which he vastly enlarged with dredge fill, giving Miami Beach its identity as one of the great resort cities of the world.
Long and narrow, Miami Beach has the appearance of a mountain range, with a tall, thin and unending line of buildings receding into a low scaled city. Miami Beach has a variety of architectural styles and typologies, from the Mediterranean Revival, Art Deco, midcentury Miami Modern (or MiMo) hotels and condominium towers in long rows edging along the Atlantic Ocean, and Collins Avenue, to the long rows of mansions lining gently curving residential streets such as North Bay Road, Alton Road, and Pine Tree Drive, and the dense clusters of small, urbane buildings in South Beach, North Beach, and the Normandy Isles.
FREQUENTLY ASKED QUESTIONS: Diamond CBD
What do I do if my purchase is damaged?
We have a brand new online returns or exchange system. On our new returns page, which you can find here, all we need are your order number and the email you used to place the order. Follow the instructions to select which item or items you would like to return or exchange, and a return shipping label will be automatically generated. Just print out the label, drop it in any mailbox and upon receipt and inspection customer service will process the reimbursement. We always ship via the United States Postal Service (USPS).
Where is my package?
Use the provided tracking number to track your number on the UPS website. The tracking number can be found on your order confirmation email or your order history if you created an account during checkout. If you are currently logged in you can find your order history here. If the UPS says the package was delivered but you have not yet received it, please contact them or your local post office for further assistance. We recommend opening a research of delivery claim with UPS which may help in located your package’s whereabouts. Please be aware there can sometimes be a delay in actual delivery time with UPS.
Do you use synthetics or THC in your products?
Our focus at Diamond CBD is to research and develop innovative natural CBD extracts with no synthetics or THC. We pride ourselves in producing the finest and purest CBD oils while never compromising quality. Check out our About Page for more information. Our CBD is constantly tested to ensure quality. We list all our ingredients on our website as well as on each package. We also have lab reports for many of our products available online.
“KEITH is advancing the art of engineering.”
“At KEITH one of our core beliefs is that our best work is the minimum that we do. You should see when we do the maximum.”
“Diplomatic by Design… #ThisisDiplomacy”
“In plain sight, Diplomacy inspires What wanderers. What operates beneath the surface?”
‘The deliciousness of our Non Communicado is not contested.”
More selected copywriting coming soon, including press releases, promotional materials for real estate brokers, and architectural award entries…