Copywriting

Below are selected samples of my copywriting work:

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SPECTRUM: Rodolfo Manzon, President

The President of Spectrum Realty, Mr. Manzon brings a strong background in the corporate world to his role at the company, having worked and lived across the country and around the world. At Spectrum Manzon specializes in creating efficient processes, structuring the foundation of the company for today and tomorrow, and business development.—Spectrum

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GRIDICS: Miami Real Property Information

The City of Miami is the heart and center of Miami-Dade County and the entire Greater Miami metropolitan region, although the name ‘Miami’ is commonly used to mean any of the above. The City of Miami itself is also the Miami-Dade County seat. Centered by the towers of Downtown Miami urban and Brickell, Miami grew up along Biscayne Bay and the Miami River, spreading north to its borders with El Portal and Miami Shores, south to its border with Coral Gables, and west to unincorporated Miami-Dade County and Miami International Airport. Within the city itself are a startling variety of neighborhoods, cultures, and real estate.

Miami existed as a small Biscayne Bay-facing chain of pioneer settlements long before railroad and steel tycoon Henry Flagler brought his Florida East Coast Railway to the banks of the Miami River, opening the grand Royal Palm Hotel at the mouth of the river in 1897 and establishing Miami as a significant winter resort, perhaps the single most important moment in the city’s history.

Following the example of the Royal Palm Hotel and earlier pioneer structures like Commodore Ralph Munroe’s home, the Barnacle, Miami’s first prevalent architectural styles varied from wooden vernacular bungalows to neoclassical in the first few decades of the city’s existance.

Along with South Florida in general, Miami has historically been a city of real estate booms and busts, beginning of course with the great boom of the 1920s, which established the foundation on which the city grew and by now has become local legend. It was also when most of Miami’s original Mediterranean Revival architecture was built, including a variety of hotels, retail buildings, and an incredible collection of single family homes in now-historic neighborhoods like Morningside, Belle Meade, and Coconut Grove. Miami saw additional great bursts of activity in the 1950s, when midcentury office buildings and kitschy roadside motels shot up Biscayne Boulevard and waterfront condo and apartment towers reflected those being built on Miami Beach. Architecturally significant single family homes also saw a big boom in the postwar period. In the 1980s, postmodernist architecture came to Miami in another major construction boom, with the work of home-grown architecture firm Arquitectonica fully flowering along the southern half of Brickell Avenue, leading to international acclaim for that firm and Miami, and significant development in many other areas. It was during this era that Coconut Grove, Miami’s oldest neighborhood, also saw a major renaissance, along with the city as a whole, emerging from the dark days of the 1970s and early 80s. The development boom of the 2000s was one of major condominium growth and densification, particularly moving towards the urban core, a trend that continued in the following boom of the 2010s.—GRIDICS

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GRIDICS: Miami Beach Real Property Information

Miami Beach is a long peninsula on the Atlantic Ocean lined with a collection of natural and man-made islands on Biscayne Bay. Much like the City of Miami, Miami Beach was a wild frontier until a wealthy northern tycoon came to town and saw gold where most others only saw mosquitos. This time instead of Henry Flagler the man was Carl Fisher, builder of the first paved transcontinental highway, and the founder of the Indianapolis 500, who made his millions off of Presto-Lite Headlights. From his house on Brickell Avenue in November of 1912, the same year as the sinking of the Titanic, Fisher spotted an undeveloped sandbar and a half-completed wooden bridge trundling towards it. The builder of the bridge, John Collins had ran out of money less than half a mile from its end, and Fisher swooped in with the cash in exchange for a large plot of land in the center of the beach. In time, he would lead development of the entire long peninsula and its collection of islands, which he vastly enlarged with dredge fill, giving Miami Beach its identity as one of the great resort cities of the world.

Long and narrow, Miami Beach has the appearance of a mountain range, with a tall, thin and unending line of buildings receding into a low scaled city. Miami Beach has a variety of architectural styles and typologies, from the Mediterranean Revival, Art Deco, midcentury Miami Modern (or MiMo) hotels and condominium towers in long rows edging along the Atlantic Ocean, and Collins Avenue, to the long rows of mansions lining gently curving residential streets such as North Bay Road, Alton Road, and Pine Tree Drive, and the dense clusters of small, urbane buildings in South Beach, North Beach, and the Normandy Isles.—GRIDICS

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Frequently Asked Questions—DiamondCBD.com

More selected copywriting coming soon, including press releases, real estate broker promotional copy, and architectural project descriptions…